The reputation of a company or the way the company is perceived by the market can play a critical role for the future of the organization. It is widely accepted that organizations with good reputation as an employer can attract and retain the right people easier in contrast with their competitors. Also, it becomes more and more visible that stakeholders' expectations have changed and today go beyond the operational framework. More stakeholder groups are increasingly interested for the impact of the company they collaborate with or invest at, on the society, people and the environment.

Acknowledging that this is a very important business matter, People First teamed up with some of the best consultants in the European market to help client companies build reputation as good employers and/or as socially responsible companies. This is far beyond advertising or promotion. It is about the development of environment, corporate governance, society, workplace and market place programs to support good reputation and about creating the appropriate reporting on those initiatives.