News

Intel for Retail, our latest market intelligence product

People First, in collaboration with Alternative Research, have launched an innovative market intelligence product - Intel for Retail - exclusively for companies operating in the sport, casual and fashion market in Romania. Intel for Retail is a comprehensive survey that helps top players as well as newcomers understand better their customers and competition and unleash the full potential of their business. Specifically, Intel for Retail will provide you with:

• Knowledge that will introduce and analyze who your customers are, what is their usage, their attitude and their criteria of choice (what they need/want and how they choose a retailer or a store).

• A set of retail intelligence and knowledge that will offer you action standards (from strategy to measurable KPI's), not consulting theory

• Knowledge that can be used for strategic but also tactical planning: from "creating a story" for your brand/shop to`implementing tactics that answer your customer's perceived value(s) to achieve: trial > conversion > preference > frequency of purchase.

To get a preview of the survey, click here.